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France examines bill to rein in ultra-fast-fashion's expansion

France examines bill to rein in ultra-fast-fashion's expansion

By France 24 Eng|June 17, 2026|2 min read

Here in Paris, Chinese fast-fashion brand Shein is leaving the iconic BHV department store in the chic Marais neighbourhood. The departure follows months of controversy over its inclusion at the landmark shop - with critics accusing Shein's low-cost, high turnover business model of destroying French retail, and high-end brands like Dior and Guerlain abandoning BHV. A French parliamentary committee begins on June 17 an examination of a proposed law to rein in the expansion of ultra-fast fashion.

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